The next million app developers coming from Rural India! Here’s How!

By | July 18th, 2017|Categories: Digital Inclusion, Technology|

India – the world’s IT hub, has lesser developers than USA – a country that is 1/3rd of our size India has just 2.75 million developers versus 3.5 million in the USA. (Source : ComputerWorld) Viewed in context of the population base, this is a miniscule figure, especially for a country that functions as an IT hub [...]

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Making India a Cashless Economy is now a reality

By | December 13th, 2016|Categories: Banking, Technology|

One of the issues we have all experienced first hand after the demonetization of high-value currency is that certain segments of the population struggle more than others in a cashless scenario. Small traders do not accept plastic – poor people do not have bank accounts or do not use them much – rural India requires credit [...]

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Made In India – in 22 languages

By | November 8th, 2016|Categories: Digital Inclusion, Technology|

Just last week the Indian government made an announcement mandating support for Indian language on all phones sold in India from July 2017 onwards. Any mobile phone (smartphone or feature phone) sold in India after this date will have to support display of content in all 22 official Indian languages and provide input capability in at [...]

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Offline Apps; the answer for Digital India

By | October 6th, 2016|Categories: NGOs, Offline Ready, Technology|

A new breed of apps are being developed in India, taking into account the behaviour and needs of the growing mobile internet audience in the country called Offline Apps, with the capability to offer functionality even when users are not connected to mobile data, such apps are the need of the hour in emerging markets like [...]

Make your Mobile App Offline Ready for India

By | September 18th, 2016|Categories: Digital Inclusion, Offline Ready, Technology|Tags: , |

Google offering YouTube videos in offline mode in the Indian market was a masterstroke. It was like touching the nerve of an average Indian user, irrespective of his social or economic status, geographical location, literacy level or age. Surprisingly, for all kinds of mobile users in India, whether in rural or urban areas, young or old, [...]

5 facts that every Indian app developer needs to know

By | September 9th, 2016|Categories: Technology|

As the Digital India initiative gains momentum, there is a growing interest in developing more inclusive mobile applications. First time internet users will themselves discover and use the most popular applications like Whatsapp, Facebook, ShareIt etc. But how can we develop apps that are actually tailored to the needs of these users? Here are 5 facts [...]

World is going Small and so should MobileApps

By | July 25th, 2016|Categories: Digital Inclusion, Small Size Apps, Technology|Tags: , , , , |

When the feature phones dominated the mobile phone market, people needed just enough memory space to store their contacts, a few pictures, and maybe some audio files. But the smart phones changed the whole landscape. It was a change whose enormity is yet to sink in completely in the market and the market is yet to [...]

Made In India : Creating apps made for the Indian market

By | June 30th, 2016|Categories: Digital Inclusion, Technology|Tags: , , , , , , , , , , , , , , , , , |

Recently, while passing a KFC outlet, I was amused to see an ad in the window that screamed ‘100% Veg. Paneer Zinger!’ An ad that you are unlikely to see in a KFC window in their home country of USA. The irony that struck me, is that a franchise that gained its fortune on cooking up [...]

3 Questions to ask before developing a future ready ‘Intelligent App’

By | May 25th, 2016|Categories: Ecommerce, Technology|Tags: , , , , , , , |

When the CEO of Alphabet (formerly Google) speaks about the future of technology, the world listens. In Alphabet’s Annual Founder letter, here is what Sunder Pichai predicts, “"Looking to the future, the next big step will be for the very concept of the 'device' to fade away…Over time, the computer itself — whatever its form factor [...]

Bringing Rural Women into the Digital Fold

By | May 21st, 2016|Categories: Technology|

There are clear signs of a significant demographic shift in the internet users in the last few years in India. According to a recent report by Boston Consulting Group, a large proportion of the new internet users consist of female, rural, older, vernacular speakers and the mobile phone users. This demographic shift means that there are [...]

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