Expanding mobile payment services — the role of vernacular language applications

By | February 4th, 2015|Categories: Banking|Tags: , |

With 90% of India’s 250 million Internet subscribers accessing Internet through mobile (source: TRAI Data, June 2014), it is inevitable that the mobile payments landscape in the country is heating up. There are more than 20 mobile wallet services in the market as per the RBI website. Typically, such services allow a registered customer to top up [...]