India – the world’s IT hub, has lesser developers than USA – a country that is 1/3rd of our size India has just 2.75 million developers versus 3.5 million in the USA. (Source : ComputerWorld) Viewed in context of the population base, this is a miniscule figure, especially for a country that functions as an IT hub [...]
You have heard of many Indian IT companies that are global brand names – Infosys, Wipro and TCS, to name a few. India is well established on the global map as the largest destination for IT industry, accounting for a whopping 60% of a market valued at USD 130 billion (Source : India Brand Equity Foundation). [...]
Digital India is the flagship program of the Indian government to use the transformatory power of digital technology to empower India and build a knowledge economy. Launched in 2015, the program hinges on connecting every Indian citizen to e-governance and basic services through the digital medium, providing all information that is needed at one’s fingertips. This [...]
I am sure many of you look forward to beginning your day with a piping hot cup of coffee or tea. But did you give some thought to where the milk in your tea or coffee came from? If you buy directly from a local tabela (dairy) the answer is easy. If you buy packet milk, [...]
One of the issues we have all experienced first hand after the demonetization of high-value currency is that certain segments of the population struggle more than others in a cashless scenario. Small traders do not accept plastic – poor people do not have bank accounts or do not use them much – rural India requires credit [...]
Just last week the Indian government made an announcement mandating support for Indian language on all phones sold in India from July 2017 onwards. Any mobile phone (smartphone or feature phone) sold in India after this date will have to support display of content in all 22 official Indian languages and provide input capability in at [...]
A decade back, no one would have ever imagined that KFC, predominantly a fried chicken food chain would ever include a vegetarian item in their menu. And not just include one, but advertise the same as the company’s USP as well. That explains the “100% Veg Paneer Zinger” ads in KFC outlets, quite visible in Indian [...]
Express Your Business in Own Language, says Anant Computing Reduces the time and cost of app development, cuts marketing budgets The world of mobile applications in India caters almost exclusively to an English-centric developer and user base. The reality is that 700 + million Indians, who carry smartphones or feature phones, are unable to get the [...]
Published on 16th December 2014 on - Your Story With more than 80% of the China’s 885 million mobile phone subscribers using smartphones, the market is maturing and growth is slowing. Manufacturers and telcos are now focussing their attention on the ‘late adopters’ – from the rural areas and relatively less affluent provinces of the country, which [...]
Published on 22 December 2014, Your Story We have all been slow to realise the importance of digital local language content. 2015 will mark 20 years since the Internet came to India. In these 20 years, not even one Indian language figures amongst the top 10 languages that are used on the internet. Chinese does – [...]
